The Elements of Great Graphic Designs by Jim Shore

Graphic Design History is an indispensable study of graphic design history within the Industrial Revolution to today’s modern context. The book traces the development and evolution of graphic design through time, critically examining the role of symbolism, form, print, and technology in the development of graphic design. The editors combine oral history with extensive research to create this authoritative text for students and professionals interested in this important cultural art form. Illustrations and maps enhance the rich data compiled in this text for a thorough understanding of graphic design throughout history.

The editors examine the influence of various design elements upon each other, delving into forgotten corners of history where only obscure symbols and iconography found their way into the designs created by some of the most pioneering designers of the past and present. Graphic design history traces the influence of cartography, typography, and other art forming tools upon one another, developing a framework of design ideas and concepts that emerged from common heritage. The book examines how graphic design evolved through the ages, connecting the emerging graphic design movements of the various designers at different times with the emerging print culture. The editors offer an impressive timeline of key events in graphic design and comment on how these events influenced each other and contributed to the emergence of a graphic design style.

Graphic design is the art of designing for print as well as for viewing on the web. In this new edition of GEM, the editors introduce twelve topical issues concerning graphic design to engage the reader with the material. These include the history of graphic design, the design process, graphic design software, and a look at the current state of the art in graphic design. The twelve chapters cover topics such as introduction to graphic design, designer training, colors, memory techniques, form and function, and representational design.

Part one of GEM traces the development of graphic design across time, charting its evolution over centuries. Illustrations help describe the historical evolution of graphic design and illustrate how designers created iconic images in the early twentieth century and how they influenced the creation of the modern logo. Illustrations also help readers get a sense of the creativity and innovation required to create modern graphic design. Part two charts the development of digital graphic design and discusses the current technologies used by graphic designers. These include Adobe Photoshop, CorelDraw, Direct X, Microsoft Office, and Mozilla Firefox.

The book concludes with a chapter examining current situations in graphic design, and the authors suggest that designers need not despair. Their proposed solution lies in the use of graphic design software, which they recommend as the most cost effective solution. GEM was designed to assist graphic designers with the creation of work packages. These packages are targeted at professionals who need assistance in only a few areas of graphic design. They do not attempt to address all the problems that exist in graphic design, but GEM focuses on those areas where graphic designers should be familiar and comfortable.

The book rightly emphasizes the need for graphic design students to apply themselves creatively and productively. The book is a great read because of its clear writing style and the engaging illustrations. Those who enjoy browsing through many graphic books will enjoy this one. It is chock full of advice and ideas that can be applied directly and indirectly to graphic designing projects. Graphic Designing eBooks are available for purchase on the Internet, and many sites offer sample pages so that readers can judge if they are interested in purchasing the book.